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                 Print ads. Radio. Film scripts. Digital. Mobile. Promotions. Retail displays and signage. Billboards. Experiential events. Social media. Direct mail. And full-scale, multi-channel activations. No matter what shape your project takes, your message needs to be spot-on.

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P&G for Target Coupon Inserts

When Target shoppers open the Sunday paper, they know there will be valuable offers awaiting them. For nearly 5 years, I was responsible for hundreds of these ‘freestanding coupon inserts’ from P&G, which consistently outperformed competitor brands with their eye-grabbing visuals and familiar Target voice.

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P&G for Olympics Coupon Insert

We gave P&G’s moving “Thank You, Mom” campaign the “Target wink” with this wildly successful Sunday coupon insert, which dropped a couple of weeks before the 2012 Olympics.

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Heineken New Bottle Launch

When Heineken launched their new bottle design in 2012, they wanted to make sure New Yorkers noticed. Provocative copy and eye-catching photography made its way to subways, posters, coasters, table tents and delivery truck decals all over the Big Apple.

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 Bagster Promotional Elements

The Bagster bag allows DIYers to dispose of up to 3,300 pounds of renovation waste. At half the cost of renting a dumpster, Waste Management wanted a promotion that energized consumers with a strong savings message. My team and I developed an engaging online instant win game and numerous related elements including radio spots, sales rep handouts, web content and DIYer resources.

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Vicks Nature Fusion New Product Launch

Developed specifically for our Target client, this multichannel promotional campaign introduced Vicks Nature Fusion with a range of elements, including magazine inserts, coupon ads, and direct mail.


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