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                 Print ads. Radio. Film scripts. Digital. Mobile. Promotions. Retail displays and signage. Billboards. Experiential events. Social media. Direct mail. And full-scale, multi-channel activations. No matter what shape your project takes, your message needs to be spot-on.


P&G for Target Coupon Inserts

When Target shoppers open the Sunday paper, they know there will be valuable offers awaiting them. For nearly 5 years, I was responsible for hundreds of these ‘freestanding coupon inserts’ from P&G, which consistently outperformed competitor brands with their eye-grabbing visuals and familiar Target voice.


P&G for Olympics Coupon Insert

We gave P&G’s moving “Thank You, Mom” campaign the “Target wink” with this wildly successful Sunday coupon insert, which dropped a couple of weeks before the 2012 Olympics.


Heineken New Bottle Launch

When Heineken launched their new bottle design in 2012, they wanted to make sure New Yorkers noticed. Provocative copy and eye-catching photography made its way to subways, posters, coasters, table tents and delivery truck decals all over the Big Apple.


 Bagster Promotional Elements

The Bagster bag allows DIYers to dispose of up to 3,300 pounds of renovation waste. At half the cost of renting a dumpster, Waste Management wanted a promotion that energized consumers with a strong savings message. My team and I developed an engaging online instant win game and numerous related elements including radio spots, sales rep handouts, web content and DIYer resources.


Vicks Nature Fusion New Product Launch

Developed specifically for our Target client, this multichannel promotional campaign introduced Vicks Nature Fusion with a range of elements, including magazine inserts, coupon ads, and direct mail.

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