Covergirl New Product Launch

As the Agency of Record for all retail promotions in North America, my team created hundreds of elements to sell Covergirl products. Our award-winning displays (POPAI 2010, Silver), coupon ads, retailer-specific packaging, customized endcap designs, take-ones and other POS helped make LashBlast Length mascara one of Covergirl’s bestsellers in 2009.

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Beauty & Grooming Expertise

Our innovative, industry-recognized work not only delighted our clients (Target, Walmart, Sam’s Club, and Walgreens to name a few), but also influenced the design and messaging of multiple Covergirl “above-the-line” campaigns.

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“The Lunch Spot” at Meijer

The Lunch Spot offers Meijer shoppers a multitude of Kraft favorites and lunch ideas in one easy-to-shop destination. Every couple of months, we refitted The Lunch Spot with seasonally-themed floor graphics and cooler clings, and produced a full-color booklet complete with fresh new copy, recipes, coupons and more.

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The Southwest Airlines Front Porch

In 2011, Southwest Airlines wanted to engage Chicago-area business travelers with an environment that simulated a homey front porch. For 2 full days, downtown visitors encountered a custom-built stage, pergolas, lawn furniture, complimentary wi-fi, giveaways, games, discount airfare vouchers, and a free performance by Grammy-winning artist Vanessa Carlton. The Front Porch later migrated to Chicago’s west suburbs for 2 more engagements, racking up an average of 50,000 impressions per day.

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Sauza Tequila off-&-on-premise elements

“Refreshingly Simple Sauza-ritas” were the buzz in liquor stores and bars across the nation in 2011. These colorful elements are just a few of the many displays, signs, packaging, table tents, recipe cards, trim kits, contests, and posters (as well as an original “Break The Ice” dice game) that we developed to promote the Sauza brand.